Overall Purpose of Job

To assist the Commercial Manager in the execution & development of the company’s Financial betting Marketing Strategy .

Main duties & responsibilities:

• To assist the Commercial Manager in optimising customer acquisition programmes and the continued promotion of the companies brand .
• Develop (concept development & copywriting) and execute promotional campaigns.
• Manage 3rd party suppliers such as Ad agencies, sales houses & media partners .
• Actively develop, manage & monitor, affiliate & refer-a-friend programmes .
• Management of PPC & SEO activities .
• Prepare & execute email campaigns, weekly newsletters & develop online promotional programmes .
• Daily preparation of KPI reports, analyse promotion effectiveness and make recommendations .
• Assist in the development of incentives designed to acquire and retain new customers.
• Prepare & regularly update website content.
• Conduct consumer, competitor & industry research as appropriate .
• Research and analyse key business drivers, trends and operating metrics .
• Assist in the planning & execution of seminars, events & exhibitions.
• Prepare and execute the company’s annual marketing strategy.

Essential Competencies:

• Thorough understanding of online Marketing (CPM, CPC, CPA) .
• Excellent written and verbal communication skills.
• Strong creative conceptualisation abilities .
• Superior negotiating and influencing skills .
• Strong relationship management skills .
• Ability to work under pressure and on own initiative .
• Highly analytical & strong attention to detail .
• Good commercial acumen .
• Ability to work in a team environment .
• Enthusiastic & flexible working attitude .
• Technically aware & competent .
• Strong knowledge of Excel.

Education & Experience:

• Previous experience marketing to both UK & Ireland would be favourable .
• Middle to Senior level Online Marketing Manager .
• Bachelor’s degree in marketing or equivalent would be preferable .
• 3 to 5 years work experience in an e-commerce environment .
• Results driven marketing outlook is essential .
• Knowledge of financial markets would be advantageous.

For information on this and other opportunities contact Red McGrath on 042-9324504 or e-mail your CV to redmcgrath@sporttrackerjobs.com